Posted: January 19, 2010 in commercials that get me thinking

Watch this commercial and listen to what it actually says, I can only assume that Abilify is trying to promote its medication with this commercial.

Here we go again……..

NUETRAL INFORMATION (I guess): 0:00 – 0:30

“I’m taking an antidepressant, but I think I may need more help.”

“Approximately 2 out of 3 people being treated for depression still have depression symptoms.

“I’m on an antidepressant, but I am still not where I want to be with my symptoms.”   (This guys voice is pretty sweet….)

“If your antidepressant alone isn’t enough, talk to your doctor.  One option  your doctor may consider is adding abilify.  Abilify is FDA approved to treat depression in adults when added to an antidepressant.  Learn more about abilify.”

NEGATIVE INFORMATION:  0:31 – 107 (36 seconds)

Call your doctor if your depression worsens, or you have unusual changes in mood, behavior, or thoughts of suicide.  Antidepressants can increase these in children, teens, and young adults.  Elderly dementia patients taking abilify have an increased risk of death or stroke.  Call your doctor if you have high fever, stiff muscles and confusion on abilify, as these may be signs of a life threatening reaction or uncontrollable muscle movements since these can become PERMANENT.  High blood sugar has been reported with abilify and medicines like it.  In some cases extreme high blood sugar can lead to coma or death.  Other risks include dizziness upon standing, decreases in white blood cells, which can be serious.  Seizures, impaired judgment, or motor skills, or trouble swallowing.

POSITIVE INFORMATION (I guess)  1:08 – 1:10  (2 fucking seconds)

“Adding abilify has made a difference in me.”

NEUTRAL INFORMATION 1:11 – 1:16 (5 seconds)

“If an antidepressant alone isn’t enough, talk to your doctor about the RISKS and benefits of adding abilify.”

Time for my response to this ridiculous commercial

The only positive information that this commercial says is that “Adding abilify has made a difference in me”.  I would not even consider that positive information because a lot of things have made a difference in me and a lot of those things are not necessarily positive.

For instance, the other night I had a great vomiting session at 4 o’clock in the morning.  I was visiting a friend Ali, in New Jersey for her 30th birthday.  It was one wave after another of violent bodily fluid removal. After all the vomiting was done, it made a difference, and I was more likely to fall asleep.  It made a difference, but I would not consider the position that I put myself in positive, by any means.

This drug can raise your blood sugar to the point of coma or death.  Do you know what type of disease causes the same thing to happen?

This drug can also lower your White Blood Cell count.  Do you know what type of disease causes the same thing to happen?


If you are depressed and you are already taking medication, and it is not working…….Why would you continue to take something that does not work, and add another drug to the mix that can give you diabetic like symptoms, HIV like symptoms, unusual changes in mood, behavior, or thoughts of suicide, high fever, stiff muscles, dizziness upon standing, seizures, impaired judgment, impaired motor skills, trouble swallowing, confusion, uncontrollable muscle movements, coma or death?

You tell me, maybe I am missing something here and just being naive. This is WhatAndrewMichaelsisdoingnow, trying to figure out how drugs like this are legal, while others are not.


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